Bulk SMS and Internet SMS is a protocol that enables the interchange of short text messages between handheld or cell phone devices, even when a different protocol of communication is being used. This unique communications protocol was adopted as part of the GSM (Global System for Mobile Communications) standard set up in 2011 and has been flourishing since its inception.
With the advent of mobile technologies, text messaging has been growing in popularity. It has become a popular marketing channel as people always carry their mobile phones around, making Bulk SMS effective. Moreover, users tend to read every text that is received on their mobile device, while they ignore the junk mail, Spam and adverts they receive through mail.