Is your business interested in reaching customers on their mobile phones with SMS marketing? If so, you’re going to want to learn about SMS short codes, as these are the backbone of any SMS marketing campaign. To help you out here, ANK SMS has put together a list of everything a business needs to know about SMS short codes below.

An SMS short code is a 5-6 digit phone number that is used by businesses to opt-in consumers to their SMS programs, and then used to send text message coupons, offers, promotions, etc. to those customers that had previously opted-in. A consumer interacts with an SMS short code by composing a new text message on their mobile device, and addressing it to the businesses 5-6 digit SMS short code. In the example below, the SMS short code used by this business is 83733.